Marketing efforts and costs in a company typically follow the number of marketing units (territories,products,etc. )rather than the actual potential volume and profit from these units.

Question

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Marketing efforts tend to be allocated based on the number of marketing units, such as territories or products, rather than the potential profitability of those units. This can result in misallocated resources and missed opportunities for higher profits.

Marketing Efforts and Costs in a Company Typically Follow the Number