When evaluating a company's sales performance,management should:
A)Determine which marketing unit is weak and why it is weak,before recommending action to improve the situation.
B)Prepare a complete marketing audit.
C)Not make a sales volume analysis unless it is followed by a marketing cost analysis.
D)Investigate the 80-20 principle.
E)Not go into great detail as long as sales are increasing.

Question

Quizplus · Accepted Answer

Before any action is taken, management should first determine which marketing unit is weak and why it is weak. This will help them identify the root cause of the issue and develop an effective strategy for improvement.

When Evaluating a Company's Sales Performance,management Should