With respect to a marketing audit:
A)It is the practice of preventive as well as curative marketing medicine;that is,it analyzes past activities and aids in decision making for the future.
B)Management should conduct a full audit at least once a year.
C)It applies to the marketing activities but not to the sales activities in a company.
D)It is not a total evaluation program in the same sense as a financial or personnel audit.
E)None of these is correct.

Question

Quizplus · Accepted Answer

A marketing audit is the practice of analyzing past marketing activities and using that information to make decisions for the future. It is both a preventive measure to ensure marketing efforts are effective and a curative measure to address any issues that may have arisen.

B is not entirely accurate as the frequency of a marketing audit may vary depending on the company's needs.

C is incorrect as a marketing audit does apply to sales activities as they are often intertwined with marketing efforts.

D is incorrect as a marketing audit is a comprehensive evaluation program that examines all aspects of a company's marketing efforts.

Therefore, the best choice is A.

With Respect to a Marketing Audit