In the management process,as applied to a marketing program,the stage which involves analyzing performance results in relation to program objectives is called:
A)Administration.
B)Evaluation.
C)Communication.
D)Implementation.
E)Delegation.

Question

Quizplus · Accepted Answer

The stage which involves analyzing performance results in relation to program objectives is called Evaluation. During this stage, managers usually measure the effectiveness of their marketing programs by collecting data and analyzing the performance results to determine the extent to which the program objectives have been achieved. This data can then be used to modify the program or make informed decisions for future programs. Therefore, option B is the best choice.

In the Management Process,as Applied to a Marketing Program,the Stage