The evaluation stage in the marketing management process is not likely to include:
A)Estimating territorial sales potentials.
B)Matching the sales results against sales goals.
C)Analyzing marketing costs.
D)Preparing a sales volume analysis.
E)Appraising territorial sales performances.

Question

Quizplus · Accepted Answer

Estimating territorial sales potentials is typically done in the planning stage of the marketing management process, not the evaluation stage. The evaluation stage focuses on analyzing actual sales results and performance, rather than making projections or estimates.

The Evaluation Stage in the Marketing Management Process Is Not