In the management process,a marketing audit is most closely associated with the management function of:
A)Evaluation.
B)Planning.
C)Organizing.
D)Staffing.
E)Motivating.

Question

Quizplus · Accepted Answer

A marketing audit is a systematic and comprehensive examination of a company's marketing environment, objectives, strategies, and activities. This helps in assessing the effectiveness of the company's marketing efforts and identifying areas for improvement. The process of conducting a marketing audit is closely associated with the management function of planning, as it involves evaluating the company's current marketing plan and developing strategies for the future. Therefore, the correct answer is B) Planning.

In the Management Process,a Marketing Audit Is Most Closely Associated