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Companies That Use Metropolitan Statistical Areas (MSAs)as a Control Unit

Question 29

Multiple Choice

Companies that use Metropolitan Statistical Areas (MSAs) as a control unit in designing territories experience the following problem:


A) difficulty in finding available market data for each MSA.
B) resulting territories cannot cross state lines.
C) resulting territories tend to be sparsely populated.
D) difficulty in pinpointing potential.
E) None of these.

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