Regarding the use of Metropolitan Statistical Areas as territorial control units:
A)They bear no relationship to consumer buying habits.
B)They do not cross state lines,the way some markets do.
C)They are difficult to define.
D)They are okay for wholesalers,but are not very useful to manufacturers.
E)They constitute lush,concentrated markets for many consumer and industrial products.

Question

Quizplus · Accepted Answer

Metropolitan Statistical Areas (MSAs) constitute lush, concentrated markets for many consumer and industrial products. They are an important geographical unit for businesses and organizations to define market areas and consumer segments. Consumers living in the same MSA are likely to have similar lifestyles, preferences, and purchase behaviors, making it easier for marketers to identify and target them effectively.

Regarding the Use of Metropolitan Statistical Areas as Territorial Control