Most companies want to keep their expenses directly related to sales volume.Consequently,expense account policies usually do not play a role in a firm's strategic marketing planning.

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Expense account policies can play a crucial role in a firm's strategic marketing planning as they directly impact the cost of acquiring and retaining customers. For example, a company may need to allocate more funds towards advertising, promotions, and sales commissions to achieve growth targets. On the other hand, reducing expenses such as travel and entertainment may be necessary to improve profit margins. Therefore, expense account policies should be aligned with a company's marketing and sales objectives.

Most Companies Want to Keep Their Expenses Directly Related to Sales