An element of a company's marketing mix that is not part of its communications mix is:
A)Distribution.
B)Advertising.
C)Sales promotion.
D)Personal selling.
E)Publicity.

Question

Quizplus · Accepted Answer

Distribution refers to how a company gets its products or services to the customers. It involves decisions about logistics, transportation, warehousing, and inventory management. Although distribution does impact communication with customers to some extent, it is not a part of the communications mix which focuses on promoting the product or service to the target audience through advertising, public relations, personal selling, sales promotions, and other forms of communication.

An Element of a Company's Marketing Mix That Is Not