A company's marketing mix ordinarily does not include its:
A)Suppliers.
B)Advertising program.
C)Sales force management.
D)Pricing policies.
E)Product assortment.

Question

Quizplus · Accepted Answer

A company's marketing mix includes the 4 Ps: product, price, promotion, and place. Suppliers are not considered a part of the marketing mix as they are part of the company's supply chain management.

A Company's Marketing Mix Ordinarily Does Not Include Its