The essence of a broad differentiation strategy is to
A) appeal to the high end part of the market and concentrate on providing a top-of-the-line product to consumers.
B) incorporate a greater number of differentiating features into its product/service than rivals.
C) lower buyer switching costs.
D) outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
E) be unique in ways that are valuable and appealing to a wide range of buyers.

Question

Quizplus · Accepted Answer

A broad differentiation strategy aims to be unique in ways that are valuable and appealing to a wide range of buyers. This strategy involves incorporating multiple differentiating features into the product/service to make it stand out from competitors. It is not solely focused on appealing to the high-end market nor is it about outspending rivals on advertising and promotions. Lowering buyer switching costs may be a part of the strategy, but it is not the essence of it.

The Essence of a Broad Differentiation Strategy Is to