Marketing:
A) creates materialistic values which did not exist before.
B) turns consumers into puppets.
C) reflects existing social values in the short run-while reinforcing these values in the long run.
D) focuses on "learned wants" rather than "genuine needs."
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Marketing reflects existing social values and can reinforce them over time. While it may create materialistic values to some extent, it does not necessarily invent them from scratch. Marketing also does not turn consumers into puppets, as consumers still have agency in their purchasing decisions. While marketing may focus on learned wants, it can also address genuine needs. Therefore, choice C is the most accurate statement.