When personal computers were in the market introduction stage of their product life cycle,advertising helped consumers understand the needs of owning a computer.Now that personal computers have wide acceptance among business and home users,the advertising is focused more on trying to get consumers to purchase a particular brand of computer.So,personal computer advertising used to be ________ advertising in market introduction,but is now ________ advertising in market maturity.

Question

Quizplus · Accepted Answer

Pioneering advertising tries to develop primary demand for a product category rather than demand for a specific brand. It is usually done in the early stages of the product life cycle. Competitive advertising tries to develop selective demand for a specific brand and comes later in the product life cycle.

When Personal Computers Were in the Market Introduction Stage of Their