Boomerang,Inc.has created a truly new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need.The promotion blend for the new product probably should emphasize ______________ during market introduction.
A) comparative advertising
B) institutional advertising
C) reminder advertising
D) pioneering advertising
E) competitive advertising
Correct Answer:
Verified
Q138: The approach in which producers and intermediaries
Q155: When personal computers were in the market
Q164: Which of the following is true of
Q164: Nissan's Altima advertises the performance of its
Q171: Which of the following types of advertising
Q177: _ advertising tries to develop primary demand
Q192: A manufacturer of computer printers has decided
Q196: Advertising which tries to develop selective demand
Q198: Indirect competitive advertising seeks:
A) to develop primary
Q214: In its ads, Clorox touts the effectiveness
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents