An automobile company posts a video of its new solar-powered car on its page in a popular social networking site.This is an example of a firm
A) using a paid media to create a brand image.
B) using social media for publicity.
C) applying personal selling to get immediate response.
D) conducting a social audit.
E) showing its support for corporate social responsibility through sales promotion.

Question

Quizplus · Accepted Answer

Publicity includes a wide range of different types of media: a company's website and the material it posts on the website, viral videos, word-of-mouth communication, a company's Facebook page, and its "tweets" on Twitter.

An Automobile Company Posts a Video of Its New Solar-Powered