Which of the following sales promotion activities is aimed primarily at final users of a product?
A) Sales contests
B) Meetings
C) Coupons
D) Merchandising aids
E) Training materials

Question

Quizplus · Accepted Answer

Coupons are a common sales promotion activity aimed directly at the final users of a product. They offer discounts or special deals to incentivize customers to purchase a specific product or try it for the first time. Sales contests, meetings, merchandising aids, and training materials may be aimed at sales representatives or other stakeholders in the distribution chain rather than final users.

Which of the Following Sales Promotion Activities Is Aimed Primarily