Which of the following statements about promotional expenses is true?
A) Promotion money is spent primarily on advertising.
B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
C) All the special sales promotions add up to less money than advertisements.
D) Firms spend more money on advertising than on sales promotion.
E) Firms spend less money on advertising than on personal selling.

Question

Quizplus · Accepted Answer

Many people incorrectly believe that promotion money is spent primarily on advertising because advertising is all around them. But firms spend less money on advertising than on personal selling or sales promotion.

Which of the Following Statements About Promotional Expenses Is True