A retailer's target market consists of people who usually will not consider a new idea until others have tried it-and liked it. These potential customers have a lot of contact with mass media and salespeople, but usually are not opinion leaders. These target customers are:
A) early adopters.
B) laggards.
C) innovators.
D) the early majority.
E) the late majority.

Question

Quizplus · Accepted Answer

The description fits the early majority, who adopt new ideas just before the average person and are not leaders but are influenced by opinion leaders and mass media.

A Retailer's Target Market Consists of People Who Usually Will