Regarding Product Life Cycles and Promotion ______.
A) During market introduction, the basic promotion objective is to remind.
B) In sales decline, the amount spent on promotion usually increases as firms use reminder promotion to increase demand.
C) Persuading becomes important in the market growth stage.
D) In market maturity, more competitors enter the market and the promotion emphasis must now shift to building selective demand for the firm's own brand.
E) Promotion blends have to be constant at different life-cycle stages.

Question

Quizplus · Accepted Answer

In the market growth stage, the main job is to persuade customers to buy, and keep buying, the company's product.