Which of the following is least related to the product life-cycle pattern?
A) Sales and profits of a particular individual brand or product in the market
B) Industry sales and profits for a product idea within a particular product‐market
C) The growth and subsequent decline of sales for a product category
D) The impact of increased competition on a new product idea over time
E) The need for marketers to adjust their marketing mixes for a product category

Question

Quizplus · Accepted Answer

When discussing the product life cycle, it is important to remember that product life cycles don't relate to individual products. Product life cycles describe industry sales and profits for a product idea within a particular product-market. The sales and profits of an individual brand may not, and often do not, follow the life-cycle pattern.

Which of the Following Is Least Related to the Product