The new-product development process ______.
A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
B) seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
C) relies solely on test marketing to decide whether to drop an idea or take it to market.
D) is especially important since it increases the number of new product ideas that get to the commercialization stage.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

A new product idea is evaluated for its likely profitability and return on investment. Applying this process requires much analysis of the idea before the company spends money to develop and market a product. Potentially unprofitable product ideas generally get eliminated at this early stage.

The New-Product Development Process ______