In the idea generation stage of the new-product development process,______.
A) bad ideas should be discarded as soon as possible
B) using competitors as a source of ideas should be avoided
C) firms need a continuous flow of ideas
D) analysis of consumer complaints about current products is unlikely to generate any new ideas
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

In the idea generation stage, firms need a formal procedure to generate a continuous flow of ideas.

In the Idea Generation Stage of the New-Product Development Process,______