In the new-product development process,an ROI estimate is needed during four of the stages,namely,______.
A) commercialization, development, idea generation, and screening
B) idea generation, commercialization, development, and idea evaluation
C) commercialization, idea generation, idea evaluation, and screening
D) idea generation, development, idea evaluation, and screening
E) commercialization, development, idea evaluation, and screening

Question

Quizplus · Accepted Answer

As stated in Exhibit 9-4, an ROI estimate is needed during the screening, idea evaluation, development and commercialization stages of a new product development processes.

In the New-Product Development Process,an ROI Estimate Is Needed During