"Product" means:
A) A physical good or service that offers potential customer satisfaction.
B) A physical good with all its related features.
C) The entire physical output of a firm.
D) All of the elements in a firm's marketing mix.
E) Something that has been produced, packaged, branded, and given a warranty.

Question

Quizplus · Accepted Answer

A product may be a physical good, a service, or a blend of both. The idea of "Product" as potential customer satisfaction or benefits is very important.

"Product" Means