The scientific method
A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
B) is an orderly way of presenting your point of view.
C) assumes that statistical analysis provides the only basis for rejecting an hypothesis.
D) is a hit-or-miss approach.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The scientific method does not reject the idea of making educated guesses (hypotheses are essentially educated guesses that are then tested), it is more than just an orderly way of presenting a point of view (it involves systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses), it does not assume that statistical analysis is the only basis for rejecting a hypothesis (though it is a common method, qualitative analysis can also play a role), and it is not a hit-or-miss approach but a systematic method for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.

The Scientific Method