An informal study of what information is already available in the problem area is called ________.
A) qualitative research
B) situation analysis
C) focus group interview
D) quantitative research
E) marketing model
Correct Answer:
Verified
Q143: Regarding the marketing research process, defining the
Q145: Secondary data
A) may provide some background, but
Q154: Which of the following statements about doing
Q156: To conduct a marketing research process,the first
Q158: Data that has been collected or published
Q158: Which of the following is secondary data
Q160: A marketing manager wants to know why
Q161: What is the significance of a research
Q163: Which of the following would be a
Q167: Searching the Internet, reviewing secondary data, and
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