Which of the following statements about doing a situation analysis is correct?
A) Libraries have good data on specific topics, but it is expensive to find.
B) It doesn't make sense to start a situation analysis until the problem has begun to surface.
C) Good data are available from the government, but obtaining them is expensive.
D) A good situation analysis is usually more expensive than collecting primary data.
E) It is effective if the researcher has good knowledge about the management decisions to be made.

Question

Quizplus · Accepted Answer

When a marketing manager thinks the real problem has begun to surface, a situation analysis is useful. A situation analysis is an informal study of what information is already available in the problem area.

Which of the Following Statements About Doing a Situation Analysis