To conduct a marketing research process,the first thing a marketing manager should do if one of his firm's products drops in sales volume is to ________.
A) conduct a survey to see what is wrong
B) define the problem
C) set research priorities
D) do a situation analysis
E) interview representative customers

Question

Quizplus · Accepted Answer

Defining the problem is the first step in the marketing research process.

To Conduct a Marketing Research Process,the First Thing a Marketing