A marketing manager wants to know why her sales are down.She talks with several sales reps and finds that a competitor has introduced a successful new product.This "research" is likely to be part of
A)the situation analysis.
B)the problem solution stage.
C)obtaining problem-specific data.
D)the data interpretation stage.
E)the problem definition stage of the research process.

Question

Quizplus · Accepted Answer

The situation analysis may begin with quick research-perhaps an Internet search,utilizing an MIS,and phone calls or informal talks with people familiar with the industry,problem,or situation.

A Marketing Manager Wants to Know Why Her Sales Are