A consumer products manufacturer wants consumer reaction to its existing products.When the firm considers interaction is important to stimulate thinking,it should use ________.
A) the observation method
B) focus group interview
C) the GSR (galvanic skin response) method
D) quantitative interview
E) telephone interview

Question

Quizplus · Accepted Answer

Focus group interview, a form of qualitative questioning, uses open-ended questions; group interaction is preferred to stimulate thinking and get immediate reactions.

A Consumer Products Manufacturer Wants Consumer Reaction to Its Existing