Identify the true statement about the role of focus groups in marketing research.
A) They stimulate discussion among participants.
B) They involve interviewing people in a formal setting.
C) They use close-ended, yes or no questions.
D) They are the same as opinion leaders.
E) They are the same as reference groups.

Question

Quizplus · Accepted Answer

Focus group interview, a form of qualitative questioning, uses open-ended questions; an interviewer seeks group interaction to stimulate thinking and get immediate reactions.

Identify the True Statement About the Role of Focus Groups