What is the likely advantage of using online focus groups in marketing research?
A) People may not feel free to express their honest thoughts in groups.
B) The results of the research can be measured objectively.
C) Domination of the group by an aggressive individual is less likely to happen.
D) The participants are always the representative of the broader target market.
E) Conclusions of a session do not vary depending on who watches it.

Question

Quizplus · Accepted Answer

Participants who meet online usually feel freer to express their honest thoughts and an aggressive individual is less likely to dominate the group; conclusions reached from a session usually vary depending on who watches it and it's hard to measure the results objectively. Participants of a focus group may not be representative of the broader target market.

What Is the Likely Advantage of Using Online Focus Groups