The web and social media ______.
A) are unlikely to affect consumer awareness of wants and needs
B) expose consumers to many goods and services
C) are drastically replacing opinion leaders
D) lead to poor buying decisions
E) have little impact on consumer decision making

Question

Quizplus · Accepted Answer

The web and social media expose consumers to many goods, services, experiences, and people. Rapid consumer adoption of the web and social media has boosted the effects of social influence on the consumer decision process.

The Web and Social Media ______