Which of the following statements iterates that combiners make compromises in developing the marketing mix?
A) Combiners identify two or more segments and treat each as a separate market with differences.
B) Combiners pick one of the many homogenous market segments as the firm's target market.
C) Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
D) Combiners include demographic dimensions such as age, sex, income, location, and family size.
E) Combiners look for operational markets that are homogenous within and heterogeneous in between.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by combining two or more segments. Combiners look at various submarkets for similarities rather than differences.Then they try to extend or modify their basic offering to appeal to these "combined" customers with just one marketing mix.

Which of the Following Statements Iterates That Combiners Make Compromises