When segmenting broad product-markets,cost considerations tend to ______.
A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
B) to lead to more aggregating.
C) to be unimportant as long as the segmenting dimensions are operational.
D) to lead to a large number of small, but very homogeneous, product-market segments.
E) dissuade segmenters from exploring other variables in the market

Question

Quizplus · Accepted Answer

Cost considerations usually encourage more aggregating and favor combining as costs often drop due to economies of scale.

When Segmenting Broad Product-Markets,cost Considerations Tend to ______