Which of the following tasks should asegmenter be involved in?
A) Assume a whole market with similar set of customers.
B) Fine-tune the marketing mix for each target market.
C) Merge various submarkets together to satisfy more easily.
)..
D) Select a marketing mix that works fairly well with each segment.
E) Provide a unique brand name that does not become common.

Question

Quizplus · Accepted Answer

Segmenters aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. Segmenters usually fine-tune their marketing mixes for each target market-perhaps making basic changes in the product itself-because they want to satisfy each segment very well.

Which of the Following Tasks Should Asegmenter Be Involved In