Customer relationship management (CRM)helps consumer marketers: ______.
A) limit their personalization efforts.
B) treat all submarkets as a single huge market.
C) reduce their focus on local customers.
D) deliver different marketing mix to different customer segments.
E) ignore the differences in the needs and preferences of target customers

Question

Quizplus · Accepted Answer

Customer database stores information that is useful for segmentation. Analytic software aids in identifying customer segments, so that each can be delivered a different marketing mix.

Customer Relationship Management (CRM)helps Consumer Marketers: ______