Adopting the marketing concept rarely requires any change in a firm's attitudes, organization structure, or management methods and procedures.

Question

Quizplus · Accepted Answer

Adopting the marketing concept often requires changes in a firm's attitudes, organization structure, and management methods and procedures as it involves focusing on customer needs and wants, which may require a shift in priorities and strategies within the company.

Adopting the Marketing Concept Rarely Requires Any Change in a Firm's