Marketing can be viewed as:

Question

Quizplus · Accepted Answer

Marketing involves a set of activities performed by individual organizations, including but not limited to selling and advertising. It applies to organizations of all types including for-profit, non-profit, and government entities. It also involves the entire process of creating, promoting, delivering, and exchanging products or services that are of value to customers, clients, partners, and society at large. It starts with understanding customer needs and wants, and then developing a suitable product or service to satisfy those needs.

Marketing Can Be Viewed As