"Production orientation" refers to the attitudes of:

Question

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"Production orientation" is a term that refers to a focus on the production and manufacturing process itself, rather than on the needs and wants of the market. This attitude can be found in any role or department within an organization, not just among production managers, if they prioritize efficiency and product output over tailoring offerings to meet market demands. This is in contrast to a market orientation, which emphasizes understanding and responding to the preferences and requirements of customers.

"Production Orientation" Refers to the Attitudes Of