The difference between the service aspect and the merchandise aspect of the retail offering is ____________ caused by intangibility of service.
A)inconsistency
B)flexibility
C)affordability
D)planning
E)perishability

Question

Quizplus · Accepted Answer

The quality of retail service can vary dramatically from store to store and from salesperson to salesperson within a store.It's hard for retailers to control the performance of employees who provide the service.Inconsistency of service caused by intangibility of service is a major difference between service aspect and the merchandise aspect of the retail offering.

The Difference Between the Service Aspect and the Merchandise Aspect