Glamour Shots Uses Makeup and Clothes to Try to Make

Glamour Shots uses makeup and clothes to try to make each of its customers look attractive.Then it takes photos of these individuals.It makes money by selling these photos.Since each individual is different,each makeover is different as is each camera shoot.Glamour Shots uses a(n) _____ approach to customer service.

A) standardization
B) individualized retailing
C) micro marketing
D) personalized retailing
E) personalization