A retailer would be reducing the ______________ gap if it reduced the difference between customer expectation and its perception of customer expectation.
A)communications
B)standards
C)performance
D)knowledge
E)research

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations.Retailers can close this gap by developing a better understanding of customer expectations and perceptions.

A Retailer Would Be Reducing the ______________ Gap If It