Retailers can reduce the knowledge gap by _______.
A)improving the communication between upper management
B)increasing interactions between store managers and corporate inventory planners
C)allowing customers to negotiate for the best price on products
D)interacting with customers through social media sites
E)developing better instrumental support to deliver the service desired by customers

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations.Retailers can close this gap by developing a better understanding of customer expectations and perceptions;this can be accomplished through interacting with customers through social media sites like Facebook.

Retailers Can Reduce the Knowledge Gap by _______