A direct and sometimes effective way to convince people to change is to
A)pin the blame for shortcomings directly and entirely on employees.
B)bombard employees with facts aimed at inducing fear.
C)emphasize how huge and difficult the problems are.
D)compare the organization's performance to that of competitors.
E)motivate the employees with a stream of happy talk.

Question

Quizplus · Accepted Answer

In the unfreezing stage, people must come to recognize that some of the past ways of thinking, feeling, and doing things are obsolete. A direct and sometimes effective way to do this is to communicate the negative consequences of the old ways by comparing the organization's performance with that of its competitors.

A Direct and Sometimes Effective Way to Convince People to Change