The success of web-based shopping hinges on ________.
A)building stronger customer relationships and identifying the unique needs of each customer
B)building a reputation for exclusivity by offering a limited number and smaller variety of goods
C)providing goods at prices that are at par or just a little higher than brick-and-mortar stores
D)reducing security and identification checks and increasing the modes of payment available

Question

Quizplus · Accepted Answer

The success of web-based shopping relies on building stronger customer relationships and identifying the unique needs of each customer. This can be achieved through personalized marketing, excellent customer service, and targeted advertising. Customers are more likely to return to a website or recommend it to others if they feel valued and understood.

The Success of Web-Based Shopping Hinges on ________