Play-e-ball, a company that creates games for gaming consoles, gathers data from the information systems of its partners, suppliers, and distributors. It uses this data along with internal data to develop different games for different consumer demographics, and it targets the most profitable segments. Which of the following is illustrated in this scenario?
A)customer relationship management systems
B)business intelligence
C)inventory management
D)virtual collaboration

Question

Quizplus · Accepted Answer

The scenario describes the company using data from various sources to develop games targeting profitable segments. This process involves gathering, analyzing, and utilizing data for decision-making, which falls under the category of business intelligence. Customer relationship management, inventory management, and virtual collaboration are not emphasized in the scenario.

Play-E-Ball, a Company That Creates Games for Gaming Consoles, Gathers