How do web-based online self-service applications transform an organization's relationships with its customers?
A)They reduce customer-service facilities available to a customer, but increase the quality of available facilities.
B)They help educate customers on the business processes of the company.
C)They provide customers with elaborate decision support systems which help customers make choices without technical help.
D)They free customers from time-consuming and routine forms of direct contact.

Question

Quizplus · Accepted Answer

Web-based online self-service applications provide customers with the ability to complete routine tasks themselves without the need for direct contact with customer service representatives. This frees up the organization's resources and time, allowing them to focus on more complex tasks and improving the overall efficiency and effectiveness of customer service. Additionally, it allows customers to access support at their convenience, increasing satisfaction levels and potentially leading to greater customer loyalty.

How Do Web-Based Online Self-Service Applications Transform an Organization's Relationships