New products seldom fail because of issues related to the offering firm's supply chain.

Question

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New products can fail due to many reasons, including issues related to the offering firm's supply chain. For example, if the firm is unable to secure sufficient raw materials or manufacturing capacity to meet demand for the new product, it could lead to delays, quality issues, and ultimately, customer dissatisfaction. Defects in the supply chain can also result in product recalls, and negative publicity for the firm. Therefore, it is important for firms to carefully manage their supply chains when introducing new products.

New Products Seldom Fail Because of Issues Related to the Offering